Will Gardner

I’ve found time and again that when people become eager participants in a powerful Purpose, potential is unlocked and magical things can happen. 

Within motive, I put my focus on Purpose discovery, strategy development, and engaging both internal and external stakeholders as active partners in Purpose. I love helping clients explore where values and value creation meet: identifying those opportunities where the best thing for people and planet is also the best thing for the bottom line. 

I’m a brand marketer by training, with almost 30 years’ experience in major multinationals, digital start-ups, international NGOs and consultancies. Purpose has been my passion and focus for the last decade. I’ve been fortunate to be at the heart of pioneering Purpose work at Unilever; then as CEO of Collectively, a non-profit venture born in Davos that brought together more than 30 top multinational companies to accelerate the transition to sustainable living and consumption.  Now consulting and speaking on Purpose transformation, I’m able to bring this breadth of experience to clients’ journeys of change.

Fiona Hiscocks

I’ve seen the most effective way to help people and organizations change is through using stories and narrative to appeal to their human self and connect with them differently.

At their heart people want to give their best, in a purpose-led organization, and its often-unseen forces that get in the way. 

I bring my culture experience to motive to make sure that clients draw on their cultural qualities and team energy as the spark to uncover their Purpose potential. I love to see the light in peoples’ eyes when they feel part of the process and realize that their voice matters. That untapped energy, located in the heart of purpose-led organizations, is the secret sauce for truly making a difference.

For over 25 years I’ve worked in the UK and internationally to help organisations navigate turbulent times and drive authentic, embedded, sustainable change. My clients have come from all sectors, including HMRC, Defra, Ofgem, Novartis, GetWell UK, Heineken and Google. As one of the early pioneers of story and narrative, and being a patent holder for narrative change, I've loved working alongside clients to build strong corporate cultures and high performing teams.

Ruth Birley

I love brands and I’m fascinated by their power to bring people together and inspire positive change.

My role in the motive team is to help clients develop brands that thrive, because they’re forging a partnership with customers to make a positive impact in the world.  With 20+ years in consumer goods marketing including 14 years at Unilever I have a reputation for incisive strategy work, actionable creativity and an infectious positivity. 

As a consultant I have delivered successful brand strategy, positioning, communication, innovation and design projects for Unilever, Heineken, WBA and numerous start-ups and marketing agencies.I always love the moment when clients realise their purpose-driven brand activities are not an additional cost to fund but a driver of customer advocacy and growth.

Sarah Holloway

I believe that the best way to get things done is to focus down on what matters most. We face so many challenges, both global and local, that it’s sometimes difficult to know where to start.

Once an organisation’s purpose comes into focus, we can create a sustainability strategy that uses its unique skills, assets and culture to drive positive change. I bring my sustainability experience to help clients create robust, compelling strategies for positive impact. I love challenging clients to define their place in a sustainable world, shape and articulate their organisation’s response to global challenges, and take action on their priority topics.

Over the last two decades, I’ve helped some of the world’s best-known businesses, including C&A, Danone, Ella’s Kitchen, Interface, L’Oréal, Severn Trent and Vodafone, to drive transformational change. I’m a former director of sustainability communications agency Futerra, and culture and behaviour change consultancy Kin&Co. Before becoming a consultant, I held senior sustainability roles at Unilever, Tesco and TUI. I’m a B Leader and the author of ‘Networks for Sustainability’, a guide for leaders on how to embed sustainable business models within large organisations.

Wendy Aitken

At motive, I focus on building capability programmes to support purpose-led change. I love working with leaders and teams to embed learning and make change happen.

I have over 25 years marketing experience working on global brands and for the last 10 years I have specialised in capability. In my role as Marketing Excellence Director at Unilever I designed learning & development programmes for teams across all regions and pioneered the use of external partners in learning including with Google. I now work with clients across a wide range of FMCG businesses, digital agencies and start-ups helping them with a variety of capability opportunities. The experience I have managing change and given me insights into working with people at all levels of an organisation, from senior leaders as the stakeholders for learning & development programmes, to the people in the business who make them happen. As a marketer, curiosity and empathy for the consumer/learner are always at the heart of what I do.

Kevin Hitchmough

I re-energise individuals and teams through an exploration of their sense of purpose and an understanding of their strengths.

I am an Executive Coach who specialises in Leadership Development, Organisation Development and Talent Development. I have 24 years of experience working at senior levels in major global companies and the third sector, including Unilever, The Body Shop and L’Oréal.  My work encompasses a wide range of people development practice, including consultancy, training, coaching and facilitation.   

I have designed and delivered many complex behaviour change projects including, Culture Change (based in France for the world), Leadership Development (based in the US for the Americas) and Talent (based in the UK with an international scope).  My work with individuals, teams and organisations during the last 17 years is informed by a preceding ten years of business experience in operations management, innovation and change.  

I am an EMCC Accredited Coach at Senior Practitioner level, having gained my Postgraduate Certificate in Business and Executive Coaching in 2009.

Alex Base

I believe that for corporate leaders, inner-work can bring about great outer-work.

At motive, I weave our Purpose work together with the development of a regenerative and responsible sustainability/ESG strategies and the leadership development/behavioural competencies required to transition organisations.  As individuals and organisations sense the need to transition urgently to a more sustainable, equitable and just way of working, I support the surfacing of authentic and purposeful leadership.

I’m an environmental scientist, who has spent over 25 years working in consultancy and within corporates to unearth and bring to life responses to the planetary emergencies we face.  As HSBC’s Global Head of Operational Sustainability, I was responsible for the bank’s early net-zero strategy, internal Sustainability University and their experiential Sustainability Leadership Programme, which transformed the organisation’s approach to ESG.

I also coach, mentor and teach at the University of Cambridge Institute for Sustainability Leadership.

Rebecca Wilson

I love providing the creative content spark to inspire and stretch thinking.

I have been immersed in the creative world of innovation and capability training since 2007, working as Project Manager and Senior Content Creator. Prior to working with Motive my clients have included Unilever, Diageo, Haleon, Danone and Tesco.

As a project manager, my goal is to create a seamless and enjoyable project journey by staying one step ahead to ensure there are no unexpected challenges.

As a senior content creator, I create inspiring stimulus aimed to stretch thinking in new directions. My content includes inspiring case studies, recruiting provocative speakers, creating trend treks, pulling together trends reports and curating multi-sensory boxes. 

Sarah Flynn

I support leaders and changemakers to thrive as they create purposeful change in the world.

As a psychologist, I have spent many years researching the principles of resilient human change. I apply this understanding to help organisations deepen their purpose, increase their impact, and meet the needs of the future.

I’m an ICF accredited coach (PCC), a trained Organisation, Relationship and Systems coach (CRR Global) and co-author of the book ‘Climate Change Coaching: the power of connection to create climate action’ (McGraw Hill OUP). I have a master’s degree in Psychological Research Methods from Exeter University.

Clients have included C40 Cities, Microsoft, Royal Bank of Canda, Legal and General, Natwest, The British Red Cross, ICBC, AxaXL, Dentons, UCL, Imperial College London and London School of Hygiene and Tropical Medicine. I’m an invited speaker on the topic of ‘Authentic Resilience for Sustainable Performance’ for the Sustainability Leadership Programme at the University of Cambridge.

Emma Young

I believe that our collective success in creating a better, fairer, and more sustainable world depends on our ability to imagine it.

With over 20-years of experience in sustainability communication, both in-house and in consultancy, I understand the challenges, but also the opportunities, that come with trying to drive purpose-led change within organisations.

As the strategic communications lead for BT Group Plc, I was responsible for driving the company's reputation as a global leader in responsible and sustainable business. In my client work, for the last nine years, I have been guiding and supporting organisations in multiple sectors to improve their impacts and build trust through transparency.

As a fiction author, I also use my storytelling skills to help clients envision the world they want to be a part of and the role they will play in making it a reality.